Platform
Flushiest
A toilet-finder app, built, launched, and picked up by four news outlets on a marketing budget of basically zero.
Challenge
People need to find a public toilet more often than any app addressed properly. It's a small, unglamorous problem, but a real one, with no marketing budget to make noise about a new answer to it.
Solution
We built and launched Flushiest ourselves: designed, developed, and shipped it as a genuine proof of concept for what a small team can put into the world without outside funding. What got it attention wasn't a campaign; it was that the problem was real enough to be worth writing about on its own.
Result
Picked up by four separate news outlets and radio, on a marketing spend of essentially zero. It's also the project that taught us the hardest lesson in this whole portfolio. See What We'd Do Differently.
What we'd do differently
We assumed that once it worked, getting it in front of people would be the easy part. We found out, after already ordering a flyer print run, that you can't just hand out physical marketing material on the street in Amsterdam without running into real legal constraints. That lesson now shapes how we think about every launch, not just this one.
Stack
- Product Design
- Full-Stack Development
- PR