The Survey
Every formation here started as someone else's problem. The write-ups include the parts that went wrong.
Platform
A toilet-finder app, built, launched, and picked up by four news outlets on a marketing budget of basically zero.
Flushiest solved a genuinely mundane, genuinely universal problem: finding a public toilet, fast. Built and launched entirely in-house, it went on to get picked up by four news outlets and radio, without a marketing budget behind it.
Read the full storyBrand + Site + Ecommerce
A fine artist's entire digital presence, built from the paintings outward.
Nora Bonavera's work existed only offline, moving by word of mouth. We built a visual identity drawn from her own paintings and a Next.js site that functions as gallery, story, and commission platform at once.
Read the full storyBrand + Site
A 72-year-old oil refinery's first site built to hold both its history and its future.
Desiderio needed a site that read as forward-thinking to new clients without abandoning what long-standing partners trust them for. We wove the original logo, colors, and historical imagery into something contemporary rather than replacing it outright.
Read the full storyPlatform
An ESG data platform built to handle real complexity without losing clarity.
Vision ESG needed to track environmental, social, and governance data at real complexity, without the platform itself becoming another thing standing between an expert and a decision. We built the dashboard, and decided early what version one wouldn't try to do.
Read the full storyBrand + MVP
A healer-and-seeker marketplace, built from brand to MVP in two-week sprints.
Rising Collectively needed everything at once: positioning, identity, UX strategy, and a market-ready product, without sacrificing quality for speed. We built it as one connected system, not four separate deliverables handed off in sequence.
Read the full storyIdentity Redesign
A rising 'k' and a two-day turnaround, for a career platform tired of being mistaken for something free.
iKnowly's generic logo was actively costing them trust. Users mistook a paid consulting platform for a free educational one. We redesigned the identity in two days, built around a single distinctive mark.
Read the full storyIdentity
A logo built through 47 iterations, for an AI storytelling platform that needed to feel credible before it existed.
IZSIT had a genuinely ambitious vision, an immersive AI storytelling platform, and needed a mark that read as innovative without tipping into gimmicky. We iterated until the logo could hold both.
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