Identity
IZSIT
A logo built through 47 iterations, for an AI storytelling platform that needed to feel credible before it existed.
Challenge
IZSIT, an AI movie streaming platform, needed a visual identity that conveyed innovation and mainstream appeal at once: credible enough for investors, approachable enough for the audience the product didn't have yet.
Solution
We worked through 47 iterations of the logo alone, balancing futuristic edge against approachability, alongside the broader visual identity system built to support fundraising and early positioning materials.
Result
A cohesive visual foundation that gave IZSIT something to stand behind in early conversations, with investors and with the first users, before the product itself was the thing doing the convincing.
What we'd do differently
47 iterations is more than a logo like this needs. Several of the later rounds were refining differences the client couldn't articulate a reason for wanting. We'd tighten the iteration process earlier next time, with a firmer round limit agreed up front.
Stack
- Brand Identity
- Logo Design