Identity Redesign
iKnowly
A rising 'k' and a two-day turnaround, for a career platform tired of being mistaken for something free.
Challenge
Career consulting platform iKnowly was preparing for growth, but their generic logo didn't reflect their value. Users were confused about positioning, some mistook them for a free educational platform rather than a professional consulting firm, creating friction at the first point of contact.
Solution
We redesigned the brand in two days, building a clean wordmark around a distinctive rising "k" that subtly signals professional growth. Custom typography balances approachability with structure, holding up from favicons to presentation decks.
Result
A 42% increase in initial retention, 35% more positive feedback specifically on professionalism, and 60% better brand recall, turning a weak first impression into one people actually trusted.
What we'd do differently
Two days is a genuinely tight turnaround, and it worked here because the brief was unusually clear. We wouldn't offer that timeline as a default. It only holds up when the client already knows exactly what's wrong, which iKnowly did.
Stack
- Logo Design
- Visual Identity
- Typography